NEXT/NOW™ creates digital brand experiences for physical spaces & places. We are leaders in Virtual Reality, Augmented reality, Projection Mapping, Kinect, and multi-touch interactive installations for events, festivals, exhibits, museums, retail, and corporate environments. We can't think of anything we would rather be doing. background: Alan Hughes, is the founder and Chief Creative Officer of NEXT/NOW™. An industry innovator, Alan successfully headed creative development at his previous agencies for 11+ years for clients including Toyota, the Chicago 2016 Olympic Bid, The Dubai Mall, American Eagle Outfitters, AXE, LG Electronics, Experian, ADP, TurtleWax, McDonald’s, Leica, and Hitachi. In addition, Alan led creative at ADP, and was a visual director for The Mills Corp. Alan's projects of note include software architecture and interactive design of the Crown Fountain in Millennium Park, multiple experiential films for the world’s largest video screen–The Fremont Street Experience in Las Vegas, numerous interactive video Times Square collaborations with LG, large-scale trade show touchscreen content and design for Hitachi, content pre-viz for the American Eagle Outfitters interactive building in Times Square, and in-store augmented reality kiosks for Target, immersive environments for Accenture, and gamification for The Big Ten Network. Current clients include: Intel, McDonald's, Under Armour, Mazda, Audi, BP, Goodyear, LG, the NBA, and Farmer's Isurance
Number of employees
1200 W Lake St #1, Michigan 60607, United States 3129456222
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NEXT/NOW™ 2017 Reel
We Build Custom Virtual Reality Content for Brands and Events. We build mind-blowing, fully interactive, and incredibly sticky 360° video and CGI Virtual Reality experiences for Brands and Events. From concept to execution, our VR Chicago based in-house team delivers world class content every time. We’ve sent users and fans hurling through space, placed them in the middle of Nascar’s biggest races, sent them on glides around beautiful mountain terrain, and allowed them to look into the future. If you can dream it, we can build it.
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- Augmented reality
Mike's Hard VR Flavor Quest
Users dive into a surreal 8-bit battle royale against impish fruit, oversized but dangerously naive puppy dogs, and dolphins that can get just a little too handsy, er, “finsy.” Crafted to be nostalgic, demographically laser targeted, and hilariously on-brand, this VR Brand Experience, along with dozens of traveling headsets are slated as a national tour to delight and immerse customers deep into Mike’s Hard particularly unique form of brand messaging.
Timeline / Project cost
4 weeks / $0 to $10000Visit website
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