Augmented &Virtual Reality
Innovative technology to offer the best-ever immersive experience.
WHEN THE DREAM COMES TRUE
Only in recent years virtual and augmented reality began to receive much more attention. In the extremely short period, the developers have achieved astounding success in integrating the functionality of virtual and augmented in many industries.
According to expert analysis, it is said that VR is going to hold the lead in 2017 and 2018, while AR is going to take over in longer perspective becoming the dominant technology in our daily lives.
Famous brands, movie studios, game developers, and news organizations are already using adapted solutions for their needs.
Virtual Reality VS Augmented Reality
Virtual reality takes you away from the real world and completely blocks your sight with another digital environment.
WHERE IT IS USED
Augmented Reality brings non-existent objects into the real world transforming the surroundings with overlay imagery.
WHERE IT IS USED
- The media
Virtual reality opens new horizons
TELL YOUR STORY WITH VR
Today VR is one and only technology that guarantees full user concentration on the content.
Virtual Reality provides a unique opportunity to tell a story with full immersion into the process.
TAKE YOUR REALITY UNDER CONTROL
The all-embracing nature of Virtual Reality prevents users from interacting with the real environment. For a short period they lose all their connections with the real world.
They cannot move freely, see the surroundings, look at other people’s eyes, and talk with them the normal way. VR technology is a powerful content tool which turns out to be less practical for interactions in the real world.
Augmented Reality breaks your environment
CHANGE YOUR WORLD WITH AR
Augmented reality technology goes the simpler way using contextual overlays with information or imagery in real time that appear on the gadget’s screen or around you as holograms.
Without any doubt, you have already seen something like that in movies. Hovering UI of the Tony Stark’s suit in Iron Man series would be a good example.
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ATTENTION FROM MEDIA GIANTS AND CORPORATIONS
As for today, AR has a bright future on the horizon thanks to several major projects with large investments that expand the limits of the technology.
Those are various models of smart glasses developed by Google, Sony, Vuzix, HoloLens by Microsoft, and mysterious Magic Leap device, of course.
In Between AR and VR: Mixed reality
MIX YOUR REALITY
Mixed reality is going to be the next major step from ordinary reality as we see it. MR delivers most realistic virtual object flirting that way with virtuality. Mixed Reality combines best aspects of AR and VR.
The Mixed Reality technology is all about bringing virtual images in real time and space, visualize them, and make them appear as good as real ones thanks to the advanced algorithms of coordinate calculation.
Magic Leap technology
Magic Leap uses dynamic digitized lightfield signal technology which is considered controversial by many experts. This technology goes beyond screens for implementing mixed reality experience.
Without a touchscreen, you’re going to use your own voice and gestures to operate the digital overlays.
VR & AR aren’t just for gaming
Virtual and Augmented reality can boast such availability, but maybe it is just too soon to judge. Nevertheless, there are numerous methods of VR applications are discovered by various companies.
Who knows, maybe the mass adoption of VR for marketing needs will play a decisive role in the future making this technology «not just for gaming».