Only in recent years virtual and augmented reality began to receive much more attention. In the extremely short period, the developers have achieved astounding success in integrating the functionality of virtual and augmented in many industries. So what is there about AR vs VR?
According to expert analysis, it is said that VR is going to hold the lead in 2018, while AR is going to take over in longer perspective becoming the dominant technology in our daily lives. Famous brands, movie studios, game developers, and news organizations are already using adapted solutions for their needs.
AR vs VR comparison
Virtual reality takes you away from the real world and completely blocks your sight with another digital environment. It is used in architecture, tourism, rehabilitation, healthcare, sports, entertainment.
Augmented Reality brings non-existent objects into the real world transforming the surroundings with overlay imagery. It is used in education, arts, marketing, military, media, business.
Virtual Reality (VR) opens new horizons to:
- Tell your story: today VR is one and only technology that guarantees full user concentration on the content. Virtual Reality provides a unique opportunity to tell a story with full immersion into the process.
- Take reality to a new level: the all-embracing nature of VR moves a user from the real environment to a digital world, though it has less practical use compared to AR.
Augmented Reality (AR)has the potential to:
- Change your environment: Augmented reality technology goes the simpler way using contextual overlays with information or imagery in real time that appear on the gadget’s screen or around you as holograms. You’ve already seen something like this, Tony Stark’s hovering suit in Iron Man series would be a good example.
- Get attention from media corporations: as for today, AR has a bright future on the horizon thanks to several major projects with large investments that expand the limits of the technology. Those are various models of smart glasses developed by Google, Sony, Vuzix, HoloLens by Microsoft, and mysterious Magic Leap device, of course.
In between AR and VR: Mixed reality
Mixed reality is going to be the next major step from ordinary reality as we see it. MR delivers most realistic virtual object flirting that way with reality. Mixed Reality combines best aspects of AR and VR. Mixed Reality technology is all about bringing virtual images in real time and space, visualize them, and make them appear as good as real ones thanks to the advanced algorithms of coordinate calculation.
Magic Leap innovation. Magic Leap uses dynamic digitized light field signal technology which is considered controversial by many experts. This technology goes beyond screens for implementing mixed reality experience. Without a touchscreen, you’re going to use your own voice and gestures to operate the digital overlays.
Not just for gaming
Both Virtual and Augmented reality can boast such availability, but maybe it is just too soon to judge. Nevertheless, there are numerous methods of VR applications are discovered by various companies. Who knows, maybe the adoption of Virtual Reality for marketing will play a role in bringing it beyond just gaming.