“Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.”

One of the main agile methodology’s objectives is to give a competitive edge to the product owners by implementing deriving demands. This should be performed at any point of time throughout the product’s development lifecycle.

Welcoming changing requirements, even in late development can also be considered as a statement of attitude. The agile development team should not be afraid of change, as change demand increases the overall quality of the product.

While implementing new changes and improvements into the product, a team learns more about what satisfies the market. The key secret lays in keeping the software structure flexible so that the requirement changes influence it slightly.

changing requirements of
by Thinkmobiles

Responding to change is explained by one of the fundamental facts of Agile Manifesto. The approach is based on changeability in everything, may that be a project, a business or the term of marketing in general. You plan first, but the market is continuously changing – so to fit, you have to change your plans again and again.

“The skillful agile development team knows how to turn change into a strategic advantage” – ThinkMobiles

The professional and skillful software development team or organization like ThinkMobiles is able to respond to these changes promptly. This may be dexterously handling a social media crisis, or naturally exploring new things about the customers or market (that may sometimes differ from the customer’s perception).

So why has agile marketing become such a popular buzz? The answer is simple…

“To improve is to change; to be perfect is to change often.” – Winston Churchill

Minimizing the gap between conception and performance each time gives a fresh opportunity to roll out a relevant and unique product. An overarching vision provides clarity in how to react to change, meanwhile responsive and adaptive tactics give a well-balanced blend to the general strategy of development. This makes changeable requirements accepted and desired, even in late phases of development.