Let’s start with the power of facts right away. 80% of all adults now own a smartphone, and 75% of smartphone users use mobile internet services – as a survey of 170 000 internet users conducted by Global WebIndex states. Translate that into business terminology and realize that businesses not ready for mobile devices are missing out on opportunities. If you are in business, you need to engage with mobile internet users. You need to implement a mobile strategy for your business.
Developing and deploying a mobile strategy can be a lasting undertaking and the issue is more about enabling the company to deliver services faster and better. And not only mobile apps are there to consider. Mobile websites or sub-domains for mobile phones play a role for enterprises too.
User experiences on a phone is different from the user experience on a computer. Introducing a mobile versions of the site is a must as e-commerce via mobile devices is constantly increasing. Mobility gives people the chance to shop wherever they are.
Of course business companies are using mobile apps for brand awareness and further reach to possible customers. If your business plans to do so as well, you should have a clear picture of the target audience. Create the app that is useful, valuable and functional.
Any successful apps allow to make purchases with a few clicks and understand the app easily. You can also look into the option of monetizing the mobile app. Something like offering a free version of the app and later setting up the possibility to pay for extended version with more features.
So you devise a mobile strategy for the business and want it to be consistent with realities of the market. Consider the following.
The more agile the better. The industry of mobile app development is moving forward at a fast pace, often changing directions drastically. Keeping track of latest methods in software development helps to speed up the deployment and to improve a mobile solution. Regular updates to mobile applications are necessary too. Best practices imply that development is done in short cycles and frequent revisions.
Don’t forget about multiple mobile platforms and devices. The app must possess a cross-platform ability and equally excellent user experience across any mobile device. With an efficient mobile strategy your business should be listening closely to customer needs and responding properly.
Prime User Experience
In the mobile domain enormous power lies in the hands of the user. The end user, the target user. However, it relies on access to back-end information systems. You’ve come across the term API dozen of times for now, probably. And it is there for a reason. Application Programming Interfaces as the preset tool include back-end systems for mobile applications. So new mobile app architectures are simply built around.
If API is done right it may lead to new markets and new customers. The tool is gaining popularity as it uses already known techniques and infrastructure. Thus, going mobile you need to consider seamless and secure API management as an essential element in mobile strategy.
The choice of a kind of data goes in hand with identifying the target audience for your app. You need to determine that at early stages to know what data needs to be presented to users. Plain text, news, links, visual, interactive and so on. Doing so you also find out what security measures need to be taken to protect the data. Every data is vulnerable, that’s no secret. And every data is valuable to users.
What information do mobile users need? How they treat that data? How do you ensure access to data in occasions of limited connectivity? How the data is protected if it is transmitted outside or stored on other devices? You got the hint. Securing the data needs to be taken seriously. Enterprises that encrypt data usually add a layer of security along with device options. It is the matter of balance between access to the information and protection from data exposure.
Let’s see what we’ve got.
Once again, mobile devices use browsers to access sites (for example, Safari on some), and sites that are mobile-friendly are in winning position. With mobile sites you don’t need to download anything, and device is detected, so the content is automatically adjusted for optimal viewing.
Need responsive website?
Mobile apps require download from a marketplace, and offer richer functionality. Apps have to be built for each mobile platform separately, so its better to prioritize development tasks based on your audience.
The common practice for mobile strategies implies the following formula: defining objectives – selecting a right mobile environment – integration with social media – multi-platform/multi-device options – notifications – advertising. We recommend to add designing great user experience, use programming interfaces, making strategy scalable for the future, securing customers’ data. What would you add?
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