Process of mobile app development is quite demanding on time and cost spent, and effort applied. And even a successful launch of an app does not guarantee its popularity and wide adoption by users. Promoting and advertising the app is often times even more challenging than a previous stage of building and publishing it. You definitely need to deploy analytic tools to track down funnel leading users to conversion. Defining the target market is critical as well, and it is reckoned to release the early beta-version of an app to do so. It helps to collect data and feedback.
A published application needs traction. As soon as possible, and as more as possible. You spend some money on advertising? Good. Followed the guidelines set by app stores for better rating? Good as well. Communicating further on with app stores may also come in handy for showing the strongest sides of your app. When things are not going that great still, growth hacks are here to help. And don’t be afraid of the name, these are just marketing and technological “tips” that are not shady as they may sound.
Growth Tips for Mobile Apps
1. E-mail the right people. The best approach is surely to meet up and tell about your product face to face. But it is seldom available, and cold emailing can be helpful if conducted properly and sensibly. With tools like Email Hunter you can find the emails of app store managers or industry “influencers” and send them your pitch.
2. App store localization. Users may search for apps in many languages and within different regions presented in app stores. Countries also are ranked in every app store. Localization of keywords for your app, meaning that you set it up in the native language of the target audience, may boost your app launch strongly. This is one the growth hacks that fits well-built mobile apps doing great in English-speaking areas, for instance productivity apps or games.
3. App store optimization. It is probably not really a hack though a very useful thing to do. Leveraging the winning keywords that bring more customers to you app, and checking what competitors are doing is obviously of high demand. With various tools available in this area you can see the app ranking as well as find out bugs or trouble issues. Optimization sheets allow adjusting app position by every element.
4. Retaining users. There is no sense in attracting people to your app if they leave after first use or few times use. A good practice is finding out what makes users stay and build onboarding experience around it. Well known Twitter example with 10 follows illustrates this aspect perfectly.
Twitter sign up with personalized suggestions of 10 follows
5. Youtube. There are numerous channels with huge numbers of followers, so you can always search for thematic ones and contact them offering to review your app. Positive reviews on Youtube can boost your app massively. If you have a possibility to shoot your own videos and upload them to your own channel, that’s even better.
6. Pricing. The trick here is that when you don’t want users to leave do not reduce the price, which always seems a logical step. If users find value in an app, they will pay for it. Lower price may scare people off assuming something not worth much is offered. Also, for paid apps it is very helpful to offer a free use for first couple of days or times.
7. Online directories. Submit your app to topical communities and directories that may lead to increased downloads without much effort. Some of them like BetaList also enable feedback from early adopters of apps. You can find extensive list of directories for submission here.
8. Permission first. Push notifications rates are dropping gradually because users become tired of notifications. Doing some explanatory work for “enable push notifications” window is likely not to get users negative right away at least. Some of the popular apps have an extra step built in to prepare users for push notification request.
9. Rating requests. It is highly important to pin down the best moment to ask users for ratings. Mostly advised when they are satisfied with an app or at the moment of top engagement. Some apps do this right after an user has completed a first transaction within the app. On the other hand, negative feedback and ratings can cause damage to download rates, so you can segment users into groups who like the app and who do not, for example. Ask for rating from the start. If they like it – great!, if they don’t – direct that feedback to customer support.
10. Email hack. Among all growth hacks of ever-changing XXI century tech age the good old email is still relevant as ever, bringing probably the most conversions. Every business needs the email list, good both quantitatively and qualitatively. Every startup always seeks to grow their email lists, constantly finding new ways for it, like exporting LinkedIn connections into spreadsheets.
Know Your Market and Build a Great App
Without deeply analyzing your target market you have no chance of success. Exploring questions should always be kept in mind and open. How many users are there to download and/or pay for an app? Is there big competition in the chosen field? Who is the competition? What are they doing and how? Are you targeting a large market or a niche market? What is the best strategy to attract and retain users? What do users need an app for? And don’t stop there.
When the balance is found, solutions tested and implemented, amazing story developed the next big challenge arising is bringing people to your store page. Among many methods the proper one or few for your app needs to be picked. Be it optimizing keywords and search setting in the app store, getting press coverage and PR events, or collecting mailing lists, it’s totally up to you. The options are plenty.
The list of issues to be worried about in app development process can be overwhelming as listed above. By trying hard, defining clearest possible strategy and tools, by learning the storytelling and ways to apply it to your app, by communicating to early users and doubling down on negative moments you should certainly achieve your business goals.
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