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Agile Marketing: 12 Principles to Bring Your App to Market

12/10/2016
Agile Marketing: 12 Principles to Bring Your App to Market

Agile marketing has been gaining overwhelming traction in companies across different industries, and with good reasons. A lot of methods enable agile development, making it possible to concentrate on partnership, collaboration and process versatility throughout a project.

In accordance with a recent survey by BCG, the Boston Consulting Group, “Companies that use agile can expect reduced costs (10 to 20 percent lower), faster time to delivery (in some cases twice as fast), much lower defect rates, and higher customer satisfaction—an extremely attractive set of outcomes.”

Nevertheless, adopting agile marketing is neither quick nor easy. The process demands sponsorship from both sides – business and IT leaders, a dedicated transformation team, and the conscious desire to change the culture, values, and working methodologies. Even though, for many, the Agile approach, along with its numerous implementations, is pretty new.

12 Principles of Agile Marketing

Here is a list of the main Agile marketing principles that help to produce innovations meanwhile remaining customer-focused, efficient and flexible:

  1. Customer contentment by quick and constant delivery of relevant software

“Our highest priority is to satisfy the customer through the early and continuous delivery of valuable software.”

  1. Changeable requirements are accepted and desired, even in late phases of development

“Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.”

  1. Working software is delivered regularly

“Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.”

  1. Tight and constant collaboration between business people and developers

“Business people and developers must work together daily throughout the project.”

  1. Projects are completed by trusted, motivated individuals

“Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.”

  1. Face-to-face conversation is the key to successful cooperation

“The most efficient and effective method of conveying information to and within a development team is a face-to-face conversation.”

  1. The paramount of progress is always the working software

“Working software is the principal measure of progress.”

  1. Tenable development that is able to maintain a chosen pace

“Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.”

  1. Technical merit and quality design are always in focus

“Continuous attention to technical excellence and good design enhances agility.”

  1. Simplicity is essential for time-saving

“Simplicity – the art of maximizing the amount of work not done — is essential.”

  1. Self-organization is the key feature of the successful and efficient team

“The best architectures, requirements, and designs emerge from self-organizing teams.”

  1. Inspect and adapt to be more effective

“At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.”

We will dive into much greater detail soon, so read on to get better insight into Agile marketing with the offshore development services.

Few Good Reasons to Apply Agile Practices and Principles

One of the main principles of agile methodology lays in constant testing throughout the development lifecycle. This supports the notion of early and regular releases and enables continuous inspection of the working product.

In contrast to traditional Waterfall development approach, Agile allows to implement adjustments easily and quickly, with not a lot of work to be redone. Changes are expected and accepted. For certain, for this to work, a product owner/stakeholder should be actively involved in the process, as the understanding of Agile’s concept by both parties is essential for a good result.

Incrementally delivered features enable a lot of benefits on early stages, as the product continues to develop. Thanks to the agile marketing’s iterative approach, the high revenue is easily achieved throughout the product’s development cycle.

Although, the short incremental releases are visible to the product owner, a development team is the one to identify any issues at the early stages. Making it much easier to proceed adjustments in time, this also gives a certain visibility and confidence that any necessary decision can be made at the earliest possible occasion. At the meantime, to make sure that expectations are efficiently managed, Agile methodology assumes the close collaborative approach.

But what does exactly create the better business engagement and customer satisfaction?

These important benefits are essential in Agile development:

  • the active participation of a customer or a stakeholder
  • the flexibility to change when it is demanded
  • the high visibility of the progress and product development process

In exchange for all the benefits listed above, a product representative has to be:

  • highly involved in the process
  • fully committed to the project
  • flexible at accepting changes and making decisions
  • accept low predictability of the project

Above all these points and reasons lays the capability for agile approach demands to appear and evolve. Nevertheless, Agile marketing is not a magic bullet for mobile app development; the key of success lays in building the right product.

How to Build The Mobile App You Need

An apparent and deliberate understanding of why you need to build a mobile application is the foundation of your success. And the first thing to do is to define the following issues:

  • Your Goals
  • Your Budget
  • Your Target Market
  • Your Strategy
  • Your Project Time-Frame

Such major details like application functional features, desired platforms, and app’s purpose are also essential, but can be only defined in accordance with points listed above.

agile-marketing-sprint
source:: screenmedia

To plan a mobile app development cost you need to determine these questions and define the process of your product growth:

  • What are the primary functions of your mobile app?
  • What is your preferred UI design?
  • The app is oriented on smartphone or tablet users, why not both?
  • Which platform are you building for?

Focusing on the end-user will help you create the demanded application even at the most crowded market. So answer these 4 simple questions, and, with your strategy firmly in place, start designing your mobile app:

  • Who is your user?
  • What problem can be solved for the user?
  • What experience will the user gain?
  • And what is the desired outcome of the user experience?

When the business leaders know what for they want to create an app, whom they want to create it for, and, correspondingly, what functions the application needs – it becomes possible to define the process and cost of making an app. However, a mobile app is well worth the business investment, look for the most streamlined and effective way of development.

The next step is to define a process that balances high-end technologies, future-proof platforms and a skillful and talented team with an effective time-frame and affordable budget.

Going Agile with ThinkMobiles

Agile development can be a highly inspiring and bracing approach, however, some projects suit these methods more than others. The tight partnership and process’ perceptibility provides a much more flavorful and advantageous experience for teams to produce high-end mobile applications.

There are different methodologies that are all in all known as agile, as they support the values of the famous agile manifesto and are steady with the above principles. But the key takeaway of the Agile marketing approach lays in understanding that the Agile team is the one to implement all these methods and processes correctly.

“There is no such thing as Agile methods or processes, but only Agile teams.” Don Wells

Agile development requires less documentation and is generally more flexible by its nature than the waterfall approach. The vital basis is to select the method (Scrum, RAD, XP or any other) that will work best for the project. And when the team enjoys the working process, it is simply astonishing of what can be performed.

The ThinkMobiles’ development team take Agile methodology highly seriously. In fact – same way as customers – the company is always looking for the individual approach that improves producing mobile app innovations while being effective, perspective, cost-effective and focused on end-users demands.

Looking for a skillful Agile team to develop your mobile app?

From our rich experience of agile methods implementation, we can ensure you that constant and concomitant delivery of working software is the key to success. It also gives more possibilities to drive the developing process in a sufficient direction.

The in-time performance of the working product for customers’ evaluation decreases the gap between conception and performance. This helps to implement all important changes and alterations during the agile development process. So wherever a team finds a more effective way of moving the project forward, the changes are enabled right away.

To quickly respond to the customers’ needs, we adjust priorities, identify fixes and bring your mobile app to the market. Capturing requirements at a high-quality level and bringing the demanded product to market we get the best feedback from the end-users and stakeholders at once.

Agile Marketing with Offshore Development Services

The agile strategy is built on the tight and everyday partnership between the development team and the customer. The idea of face-to-face conversation is definitely worth considering. Even though, we can see a discrepancy with the advantages of working with outsourcing software development companies.

What is offshore development?

The practice of hiring a team or organization that aims to implement business functions in some other country is commonly called the offshore development. It usually offers a much favorable environment for work and renders a whole new software development methodology, making use of best techniques and technologies.

Outsourcing software development companies offer a rich variety of astounding services like web development, design, marketing, testing and different Internet solutions. As a rule, these organizations do best to deliver projects on time and with proper planning. And one of the most outstanding reasons that make offshore mobile app development a really worthy platform – is the affordable cost of making an app.

agile marketing, 12 principles of agile development
source :: adfkickstart

Setting up an IT department inside of the country/town requires huge time and money investments, as opposed to hiring the outsourcing software developers, may that be an offshore or a nearshore team. Though there can be no face-to-face conversations, the remote collaboration can be supported by various tools specially designed for interactive communication. Working schedule during the same hours, high-level of language knowledge, as well as proficient team leader are the main keys to success in agile management.

Needless to mention that the project should be built around trusted self-organized professionals. Considering that self-directed teams are proven to develop the best products, the agile methodology assumes collaboration with development teams that make decisions on a timely basis. Self-confidence is a vital part of a fruitful collaboration, as it gives the right motivation for completing the project successfully.

Growing demands are always welcome, in order to compete the mobile app market and satisfy users needs. The mobile software is built on a piecemeal basis and is being delivered step by step. And the regular delivery of the updated software is the best way to check and then improve the project’s direction.

Why Do Companies Adopt Agile?

A lot of business leaders that decide to implement agile marketing strategy are quite tired of long delivery cycles that sometimes bring the already uncalled software to market. So the idea of few weeks to a month delivery cycles turns out to be quite attractive. The market tendencies along with competition are now moving too fast for the Waterfall approach, therefore Agile wins in mobile app development.

Continuous feedbacks from real customers and end-users are what brings demanded features to the new applications. Just a quick example to compare: take all that time you spent on building features your customers did not actually want, and focus it on building stuff they need and will definitely use. Can you imagine the outcome?

This is all about building the right product in the right way. Even while building the staff your customers require, incremental delivery helps the agile development team to build features exactly the way your customers will use them.

By delivering in shorter increments, you let the customers see the emerging product and respond to it right-in-time. And that is how agile approach helps the end-user and the development team focus on the best possible result.

Want to learn how to reduce mobile app development cost? Check out our recent blog article about agile methodology’s impact on software development expenses.