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Zorka.Mobi

5/5 (2 review)

Zorka.Mobi is an app and influencer marketing agency. We offer a full range of marketing services – from strategy development to its execution with tools like Influencer Marketing and Performance Based Advertising. 

Agency cooperates with globally-known developers, agencies and brands such as Wargaming, Gameloft, NetEase, Plarium, Publicis Groupe, OMD Resolution, AliExpress, Yandex and others.

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Service lines

Service lines

Marketing

  • Mobile App Marketing and Monetization 50%
  • Affiliate 20%
  • PPC and Media Buying 10%
  • Digital Marketing 10%
  • Programmatic 10%
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About

Service details

Number of employees 51-100
Company clients BlaBlaCar, AliExpress, Mamsy, 2GIS, Pixonic, GameInsight, ForexClub
Company awards Top Mobile App Marketing Agency 2019 by Business of Apps
Date publish October 18, 2018

Contact information

Cyprus Limassol 3026 Arch. Makariou III, 155
promo@zorka.mobi
Belarus Minsk 3026 Nemiga str. 5
promo@zorka.mobi
Portfolio

Portfolio

Mobile CPI for Jiji.ng

E-commerce 4 weeks $10001 to $50000
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Mobile CPA for Galaxy Chat

Social 100 weeks $50000+
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Mobile CPI for Youzu "League of Angels"

Gaming 35 weeks $50000+
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Mobile CPI for AliExpress

E-commerce 45 weeks $50001 to $100000
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Case: Mobile CPA for BlaBlaCar

Transportation & Logistics 22 weeks $10001 to $50000
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Review

Zorka.Mobi review - A mobile marketing agency with global outreach

What do you do after you’ve built and launched a mobile app? Do you just keep it low-key for private/internal purposes or do you want it to become a hit and earn money with it? If you do want an app to become a big hit, what actions do you take? We start with so many questions for the sake of proper introducing one of the business solutions in this field - a mobile marketing agency. Zorka.Mobi, the international “creative mobile performance agency”, with offices in Minsk and Dover, is one of those to consider. Well, probably a better way to say would be “a Belarus-based agency with global outreach”. Let’s see what we’ve got.

Key facts about Zorka.Mobi

Established

2014

Service lines

Influencer marketing, Media buying, Creative production

Employees

100+

Avg.hourly rate

$100-150

Location

Minsk, Belarus / Dover, USA

In a nutshell, Zorka.Mobi is a creative agency that professionally promotes mobile apps worldwide, as well as offers related services, e.g. marketing strategy, influencer network, user acquisition, ad campaigns, re-marketing. Despite being relatively fresh, or as one would say “young blood” on the market, the agency, est. in 2014, has already locked down cooperation with hundreds on global brands and vendors, including Plarium, Pixonic, Wargaming, Gameloft, Gamie Insight, AliExpress, Yandex, Mail.RU Group etc.

Zorka.Mobi review

Let’s see what Zorka.Mobi has in the toolbox. First, 22 dedicated managers for influencer marketing working with around 300,000 social influencers, bloggers, gamers on platforms like YouTube, Instagram, Twitter, Telegram and Twitch. Second, special tools for campaign management and audience analysis. There’s a CRM-like platform called Zorka.Video which customers can also join to monitor media-plans, campaign schedules, performance metrics, precise data from YouTube and Instagram channels, as well as collect useful analytical data for user engagement.

Zorka.Mobi marketing agency

For reliable mobile analytics, Zorka.Mobi goes far and beyond to ensure efficiency and accuracy. They join forces with top social platforms - Facebook, Google Adwords, myTarget, etc. to acquire paid users, Affise affiliate marketing platform, analytics services - Adjust, AppsFlyer, AppMetrica, etc. to determine KPIs, anti-fraud services - FraudScore and Forensiq to ensure real audiences and conversions.   

What Zorka.Mobi can do for you

  1. Influencer marketing

Previous generations were hooked up on TV and it was the prime channel for advertising. In recent decade things have changed shifting the epicenter of social interaction into Internet. Millennials and generation Y are logged in and browsing Facebook, YouTube, Instagram, Twitter all the time, and with it social influencers appeared. Channels, bloggers, travelers, food critics, gamers, self-made reviewers and commentators… you name it, often having thousands of followers. Getting those influencers talk about your product/app/game can give a huge sales boost.

Zorka.Mobi has the database of around 300,000 real, verified and active influencers on YouTube, Instagram, Twitter, Telegram, Twitch - all over 70 countries. No matter is it a big brand customer, a mobile app or an indie game project, their managers are capable of selecting relevant niche influencers, making deals to promote a product to target audience, and provide performance reports afterwards. It all can be viewed as a centralised HQ for influencer marketing campaigns.

Zorka.Mobi influencer marketing

  1. Media buying

With Zorka.Mobi you can also do direct paid user acquisition with their in-house traffic managers team, meaning buying traffic from over 50 top-notch sources, joined by thousands of affiliates from Zorka.Network which enlists hundreds of in-app sources and services, including all mainstream ones like Facebook, Snapchat, Google, etc. To manage campaigns in real-time they use Affise cloud platform.

Zorka.Network provides over 100 direct CPI (click per install) offers tailored for games, e-commerce, entertainment, utilities, etc. End customers could get access to the network, monitor and check the statistics, as well as 24/7 support. affiliates. Unlike advertising where you pay for impressions/views, this is strictly CPI (cost per install) and CPA (cost per action, e.g. a click), so this is eventually the most “real-deal” option for an app or a mobile game to get the initial kick-off with real users.

The agency is heavily utilizing analytical tools - AppsFlyer, Adjust, Yandex, Google Analytics, Facebook Analytics to constantly improve user metrics - daily/weekly/monthly active users, and increase the amount of loyal customers. And loyal customers are the ones bringing the revenues in.

Zorka.Mobi user acquisition

  1. Creative production

And last but not least, Zorka.Mobi team can design dynamic, colorful and effective media content based on their large experience in user acquisition and marketing. Ads of any type and format: from banners for static placement, to playable ads and promo-videos, that are always in touch with latest trends and technologies. Their own videos could be a fine example of production skills.


Case studies to prove value

Many of us don’t believe words, but believe data, figures and facts. Luckily, the agency has plenty of case studies to explore. As you might have noticed by this point, Zorka.Mobi is greatly geared towards mobile games, so let’s take one such case: the pre-release campaign for a mobile shooter game by Azur Games.

Zorka.Mobi case studies

Infinity OPS, a first-person shooter game, announced a pre-release for Google Play in April 2018. The challenge was to get target audience (men aged 18-35, Android users) to pre-register before the release date - less than a month from that point in time. The benchmark was hands-down unbelievable - 1 million registrations through influencer marketing. To achieve that, the agency opted for YouTube as prime channel, and selected 13 bloggers, located mainly in Latin America. They started the campaign and negotiated with influencers that have up to million of followers to promote Infinity OPS, for example like this ad on NoahsNoah channel. Result: 1,3 million pre-orders, 32.5% of which converted into app installations after the release.   

Great with games, good, but let’s see other areas. In 2018, BlaBlaCar booked the agency with the goal of attracting more active users of the ride-sharing Android app in Russia. After launching and running various in-app ads in form of videos and banners (from which videos proved to be more effective) for 6 months, and using real images of drivers and passengers, and actual prices, Zorka.Mobi’s efforts brought 25,000 new users.

One more case to illustrate diversity and creativity (check all the cases on website): increasing the number of users for Mamsy mobile app for iOS and Android. Mamsy is a Russian retailer, private for mothers to buy household and kid products with discounts. The main challenge was to keep the CPI rate below 60 rubles ($0,9). Tests conducted within user segments determined moms aged 25-37 with kids uder 14 to be the optimal group. Then, campaign ran for 14 months with 50 ads average displayed to specified user segment. As result, the number of installations went from 20,000 to 80,000, all within budget.

Zorka.Mobi cases

Takeaway points

  • Zorka.Mobi is a highly-ambitious and reliable app and influencer agency
  • Their top area of expertise is influencer marketing for mobile games
  • They have own technological tools, as well as huge affiliate network and Influencer Marketing campaign management platform
  • Transparent workflow, 100+ employees, competitive rates
  • Very positive track record since 2014

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Reviews 2

User reviews 2

Write a Review

I'm really satisfied with the work of Zorka.Mobi

We started the application on ourselves at the initial stage, but we had little results so we decided to turn to professionals. Our goal was to create a positive impression of the brand, penetrate the market and get active users.

Pros:

  • Our project manager was always in touch, that was very important for us.

CONS:

  • We did not have any questions/claims to the company for all the time, because they are professionals.
OVERAL
5
Quality
5
Cost
5
Schedule
5
Communication
5
OVERAL
5
Quality
5.0
Cost
5.0
Schedule
5.0
Communication
5.0

I've found Zorka on STM forum and tested their offers. I'm totally satisfied with the payouts and the support i received from the guys. Thank you :)

OVERAL
5
Quality
5
Cost
5
Schedule
5
Communication
5
OVERAL
5
Quality
5.0
Cost
5.0
Schedule
5.0
Communication
5.0

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