Mobile traffic is on the rise and is projected to reach over 50% of global internet traffic by 2023. With such a significant portion of the mobile traffic, it is crucial for businesses to focus their efforts on optimizing the mobile experience.

Several conversion tricks can be embraced to ensure users get the best experience possible. 

#1 Make simple app actions

As a mobile app owner, your payment gateways should be easy to integrate, secure, and have a fast response time. This will help ensure that customers have a great experience when making purchases and will help increase your conversion rate. 

Implement features that make the user's payment journey more accessible and efficient, such as offering payment methods they are familiar with, adding one-click checkout options, or offering discounts or loyalty rewards. These will help create a more seamless experience for the customer and will help encourage them to use your app.

#2 Address friction points

To ensure that your app is providing the best user experience, it is important to identify and address any friction points or bottlenecks in the user journey. This could include ensuring that users have an easy and secure way to sign up and that those navigation elements are intuitive and easy to use. 

Streamline any processes slowing down the user journey, such as checkout, payment, or registration processes. Ensuring the user journey is friction-free will help increase your app conversions and create a better user experience.

#3 Integrate split-testing model

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To maximize app conversions and optimize the user journey, it is important to use A/B testing to compare and contrast different versions of wireframes, taglines, icons, and images. 

This will help you to identify what elements of your app are performing well and which need to be improved. By utilizing A/B testing, you can gain valuable insights into user behaviour and make informed decisions about optimizing the user experience to increase conversions.

#4 Don't miss app localization

App localization is an essential component for any app owner looking to create an international presence. It helps to ensure that your app is accessible to users from different countries and cultures and can help to expand your reach and increase conversions. 

With app localization, you can tailor your app to meet the needs of different markets and demographics. Localizing your app can also ensure its content is culturally appropriate, which can improve its reputation and help increase conversions.

#5 Individual marketing for iOS and Android

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To successfully market your app on various app stores, it is important to understand each store's different characteristics and parameters and the user base it consists of. 

Once you have done so, you can create tailored marketing campaigns for each store tailored to the needs of the respective user base. This will help to ensure that your app is being marketed to the right people and will increase the chances of conversion. 

It is important to track the results of your marketing efforts to understand which channels are providing the best results and which need to be improved.

#6 First user impression optimization

In order to capitalize on the first impression, it is essential to ensure that you have high-quality screenshots that accurately reflect the app's content and design. For example, you should use bright, vibrant colors, clear text, and eye-catching graphics that are sure to draw users in. 

You should strive to use optimized screenshots for each platform since App Store and Play Store screenshots may be different sizes. Additionally, update your screenshots regularly, as this helps keep users engaged and increase conversions.

#7 App testing on all supported devices

Every device you claim can run your app needs to be checked and re-checked for compatibility, no matter the operating system. It is vital to ensure that the app is tested on all operating system versions and that it can run on all devices. 

Additionally, you should ensure that the app's performance is satisfactory and that any bugs or errors do not compromise the user experience. Finally, you should also ensure that any updates to the app are tested before they are rolled out to the users.

#8 Timely push notification

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Creating a strong push message can be a great way to increase conversions and keep users engaged. By incorporating promotional codes, loyalty rewards, and witty messaging, you can capture users' attention and keep them coming back. 

Keep the language and tone of your push messages fresh and to the point so that users don't get bored or overwhelmed. Ensure to clearly communicate your app's benefits and the value it can provide to users.

#9 UI/UX optimization

The app's UI/UX should be focused on the user experience, with simple navigation and an easy-to-use user interface. The design should be aesthetically pleasing and create a smooth navigation flow throughout the app. 

The app should be designed to avoid a sharp learning curve, allowing users to quickly and easily navigate through the app. Furthermore, the app should be designed to be intuitive so that users can quickly identify the purpose of each element. 

By ensuring the UI/UX is optimized, the user experience can be improved, and the conversion rate can be increased.

#10 CTA buttons prominent

CTAs should be used strategically throughout the user journey to convert users into customers. For example, CTAs can draw attention to features and encourage users to download the app or sign up for a newsletter. 

The CTAs should be placed at the end of the user journey, such as on the checkout page, to encourage users to complete the purchase. Additionally, CTAs should be designed to stand out from the rest of the content using different colors, shapes, and sizes.

Once you make CTAs prominent, users are more likely to interact with them and, ultimately, increase the app conversion rate.

Bottom line

To make an app's conversion rate high, every app owner needs to understand which factors affect their conversion rate and how they can be changed.

For instance, they must consider the number of clicks needed to make a purchase, the time taken to complete a task, the visibility of CTAs, the app's design, the content, and the overall user experience. 

After Mobile app development, it must be tested continuously to ensure optimal performance, and the conversion rate should be monitored to see if the changes made are having the desired effect.