5 Tips to Make Your Website Faster to Open On A Mobile Phone
In the world of fast information consumption, the download speed of any web resource plays a significant role. When a website accessed from the desktop or its mobile version loads slowly, the site owner will face a lot of problems with SEO optimization, conversion, and user experience that are direct threats to digital business now.
However, the following 5 tips will help you speed up the mobile website on your own. Doubt that site loading speed from a smartphone is important? There are 3.5 billion smartphone users around the world, and as you understand most of them access the Internet from smartphones.
Top 5 Tips to Boost Your Mobile Site
Before taking any action, you need to start by evaluating the speed of your website. It often happens that the owner thinks that his site loads rather quickly, but in practice this is wrong. There is no need for professional help or knowledge to determine the speed. All you need is just a specialized online speed up mobile site tool. Google already has two useful ones:
- Google Page Speed Insights. With this tool, you will be able to find out the current speed of your website loading, plus get first-hand recommendations on how to improve the speed on desktop and mobile devices.
- Google Mobile-Friendly Test. With this tool, you will open up a lot of valuable mobile optimization insights that will be directly related to your website.
In both cases, the only thing you need to do is to enter the URL of your website and grab the improvements checklists. After analyzing the download speed and doing a mobile-friendly test, let's look at 5 tips to help speed up your mobile version.
1.Minimize or Compress Images
Images are by far one of the most important elements of a website. But when they take up a lot of space, it slows down the site very significantly. Reducing the number of images is a good strategy and does not require any programming skills or knowledge. But in addition to minimizing the number of images, you also need to do the compression of the size of each file.
Compressing images allows you to maintain quality but significantly speed up the loading speed of a web resource. By the way, the time it takes to crawl and index your site by search engines is also reduced. All you need to do is find a free tool and check the image compression result and then replace the compressed images on the site.
For example, you may use JPEG Optimizer, Optimizilla or ImageRecycle. By the way, the last service also offers you to check your website one time more and get a report with recommendations on what images should be optimized to improve the site’s performance on mobiles.
Of course, redirecting is one of the most powerful tools in SEO site optimization. However, like the code, this element has a limitation in use for the normal operation of the site. You cannot use redirects everywhere and hope that it will not negatively affect the loading speed of your site.
Therefore, it is important to analyze all your links and leave only those that really carry importance and value both for your site and for the user. The shorter the algorithm of actions in code, so faster it will work.
For example, with the help of Spotibo, you may analyze 301 and 302 page redirections, as well as find pages that have one or more redirects and infinite redirect loops.
Minimizing site code is one of the most useful processes for your site. In essence, the minify process is a kind of cleaning up all unnecessary elements from your code. If you can cope with the above tip on your own and without skills, then with this process you may need professional help.
Today there are online companies that help to quickly minify the code at an affordable price. But nevertheless, there is an option for website owners on WordPress. For example, this can be done using the Better WordPress Minify plugin. Thus, minimization will help speed up your site.
4.Shorten Your Mobile Users Journey
Another interesting but effective way to speed up site performance is to reduce the number of actions needed to make a purchase. However, the task is quite challenging when it comes to mobile optimization. In this case, you will need to rethink your sales funnel taking the behavioral patterns of mobile users into account, remove all the obstacles like excess content and non-clickable buttons, and finally, test a user's journey one more time. There should be no distractions or annoyances, as well as technical issues discussed above that lead to the slowdown in the site's performance. Perfectly, the users should be able to get to each of your website sections in three clicks (the 3-clicks rule), hover, there is also a more flexible approach to mobile design stating that each new click should get the user closer to the goal.
Thus, you should analyze your mobile and desktop design, take one more look at your sales funnel, revise your users’ journey, and come up with the most flexible and user-friendly solution possible.
5. Analyze the Pages’ Design and Content
One of the subtlest reasons why your mobile site takes a long time to load may be the page structure. If your pages are overloaded with content, then even with good optimization of the technical part, the speed can still be low.
So, it would be wiser to remove ten pages with non-essential content and replace them with one page that will be able to fully satisfy the requirements of the search engine and your users. After your mobile-optimized text is ready, you should come up with such a design and content balance that will be able to satisfy your users and the search engine at the same time.
The loading speed of your mobile-optimized website is one of the keys to your digital business success. As you understand, the speed depends on many factors, and you should improve them one by one. With the help of the above recommendations, you can independently optimize the speed of your website on mobile with minimal costs.
Of course, you can go deeper on each point, but this is the task of professionals. In any case, the tips from this article will significantly affect the performance of the site, help you keep users on your site, and show positive changes to the search engines.
Author Bio: John Edwards is a writing specialist who works at The Writing Judge and Pick The Writer. He is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities.
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