Generating great ideas for your physical therapy blog on a regular basis is much easier than you may realize. As someone who works with clients daily, you already know the common questions and concerns that people have regarding their health. Use them to develop blog content that provides a treasure trove of valuable information.

Doing so will empower your blog to help countless people change their health and their lives, and they’ll want your help to do it. Use these 10 content ideas to develop your blog and attract more clients. 

1. Frequently Asked Questions (FAQs)

With all the questions you’ve answered from patients and potential clients throughout your practice, you know what concerns people have about common health conditions and your methods of treatment.

Simply gather the related questions into an FAQ page that answers their preliminary questions, so that when people call or visit your practice, you can delve deeper, to get to know them more quickly. 

2. Professional Viewpoints

Professional opinion pieces allow you to give your own feedback on trending health and wellness topics. You might even share your ideas about popular topics that are controversial but in a down-to-earth way.

Your opinions should be grounded in industry-based facts and scientific data, but keep your narrative informal so your audience can relate to it. 

 3. Expert Interviews

Interviews can boost your credibility by showcasing your alignment with trusted industry pros who get results. Share a video or written transcript of your conversations with partnering physicians, product vendors, or nutritionists. Their specialized insights will help you cover a wide range of topics that may be beyond your scope of expertise. 

4. Food Tips

Many people who need physical therapy can also benefit from nutritional guidance. Your blog provides a great opportunity to share a series of recipes and articles related to food and health.

Can the currently popular Keto diet help someone with mobility problems? Is kale still a superfood, or was that just a fad? Make your blog a home base for information like this that helps patients and potential clients develop their overall health strategies.

5. Top 5, 10, or 20

“Top” articles are among the most popular on the web, listing the major solutions to a variety of problems. For example, someone recovering from COVID may benefit from an article sharing the “Top 5 Ways to Incorporate Movement into Your Covid Recovery.”

An article on the “Top 10 Exercises to Relieve Neck Pain” will help anyone who develops neck pain from working at a computer or using a mobile device. Use lists like these to provide quick solutions to common health problems, and be sure to include your featured services as some of the top fixes.

6. Testimonials

Word-of-mouth is still the best form of advertising, and clients whose lives have been changed by your work will be happy to let the world know. Feature satisfied patients in blog entries that showcase their stories of recovery. Their testimonials may be just the nudge potential clients need to pick up the phone and call you.

7. Bust a Medical Myth

There is so much misinformation that is readily available on the internet. It’s all too easy for people to engage in trial-and-error approaches to fix their own health problems. Most of them fail due to poor advice, often leaving the user frustrated and costing them money in the process.

As an expert, you have the power to make their journeys to wellness a lot easier by debunking health-related myths and providing accurate information in your blog that gets them lasting results.

8. Health Goals Checklists

People have a hard time meeting their health goals, often because they are not grounded in reality. Writing down realistic goals is a simple way to form a long-term strategy, and checklists offer a convenient way for your patients and potential clients to stay on track over time.

You can make checklists for nutrition, surgery prep, better sleep routines, exercise, and more. Be sure to make them downloadable so users can easily print them out and reference them on the go.

9. Product Reviews

You rely on medical devices, exercise equipment, supplements, and related products in your daily practice, so you know which ones are most effective, and which do not appear to be very helpful. Share your knowledge in product reviews that can help readers make informed buying decisions.

10. Tutorials

Visual content, such as step-by-step photos or video tutorials, is a great tool for sharing quick tips. Use tutorials to demonstrate quick exercises that people can do throughout the day to prevent neck or back strain while at work.

Show viewers how to safely engage in heavy lifting and prevent injury. You can even use how-tos as teasers, inviting clients to learn more in your office.