Blog ideas: Examples and tips to get started

Blogging has become synonymous to personal brand, business, communication with customers, transparency, engagement. It could be a website, a corporate web page, a social media profile, a YouTube channel, etc. To talk about blog ideas, we’ll distinguish blogs by niches.

By “niche” we mean a specific theme and audience interest that a blog sticks to. In other words, this is a frequent question: “What are you writing about in your posts?”. It is imperative to select the most suitable niche for blogging, but how so? Building a healthy community around a blog and gaining authority and trust is the reason (and the goal, obviously). Building a brand from the ground and up requires focus. At the same time, a niche better be dynamic and wide enough so that readers/followers do not get bored with the same content.

Luckily there are hundreds of blog ideas in all current niches that are also numerous. Let’s make a shortlist with today’s popular niches that might spark an idea for your blogging concept. 

Blog niches

To apprehend how big of a choice there is, think of this another way: almost every aspect of life can be called a niche. What you do at home, at work, at spare time belongs to a specific niche. For blogging, take these following themes as examples. 

Lifestyle / Influencer:

• Life, culture, personal development
• Relationship, dating
• Skills, professional development
• Parenting
• Pets

News:

• Local news, global news
• Sports news
• Political news, breaking news
• Tech news
• Space, science, research news

Fashion:

• Fashion trends, fashion week
• Celebrity style
• New collections, seasonal trends
• Classic, casual, formal style
• Sales, discounts, stores

Sports / Fitness:

• Bodybuilding, train with your own weight, etc.
• Workout, crossfit, yoga, gym, pilates, etc.
• Hiking, marathon, running, etc.
• Football, basketball, tennis, etc.
• Losing weight, diet, etc.

Hobbies:

• Motorcycles, cars
• Writing
• Gaming
• Gardening
• Photography
• Survival
• Fishing

Health and Beauty:

• Women’s health, men’s health, aging, etc.
• Acne, cosmetic surgery, cosmetics, makeup, etc.
• Personal development, healthcare, weight loss, etc.
• Mental health, meditation, relaxation, etc.
• Skin care, hair products, nails, etc.
• Sex health, sex products, sex recommendations
• Vitamins, proteins, nutrilon, supplements, etc.

Food:

• Organic food
• National cuisines, exotic cuisines
• Diets, low sugar diets, recipes
• Vegan / vegetarian recipes
• Gluten-free cooking
• Coffee, tea, beer, cocktails
• Food delivery, restaurants

IT / Tech:

• Apps, software, tech news
• Games and gaming news
• Programming languages
• Web design, UX
• Software reviews

Education and career:

• Schools, colleges, universities
• Knowledge value, education value, skills
• Education in different countries
• Trades, choosing a profession

Finance:

• Investing, trading, assets, markets, market trends, etc.
• Debt, credits, taxes, banking, etc.
• Business advice, personal finance, savings, etc.
• Deposits, student loans, retirement, 401(k), etc.

Travel / Tourism:

• Camping, travel tips, equipment, etc.
• International laws, flights, restrictions, customs, visas, etc.
• Budget travel, couchsurfing, hostels, routes, ticket tips, etc.
• Transportation, schedule, weather, logistics, planning, etc.
• Trip ideas and suggestions, trip organization advice
• Family travel, individual travel, group travel

Social media:

• Instagram, Tik-Tok, Facebook, YouTube, Telegram, etc.
• Media content, SMM, promotion
• Video production
• Building the follower base, growth, etc.

Entertainment:

• Entertainment industry news
• Celebrities
• Movies, film festivals, awards, theater
• Music, concerts, festivals
• Art, paintings, exhibitions, sculpture
• TV, humor, comedy, standup, specials
• Comics, animation, visual arts 
• Bars, clubs, parties

Online  / Digital marketing:

• WordPress design, web design, UX 
• Content management, SEO
• Email marketing, social media marketing
• Programmatic advertising
• Video marketing
• Chatbots, messaging apps

Politics / Government:

• Democracy
• Political systems, ideologies, parties
• Geopolitics, regional politics, current events
• Political history, historical figures
• Elections, e-democracy
• Conflicts, global issues, threats, resolution
• International treaties, blocks, organizations 

Society:

• Religion, church, traditions
• Poverty, homelessness, inequality
• Climate change, climate denial
• Racial discrimination, gender issues
• Civil rights, education, free speech
• Overpopulation, immigration
• Culture, globalization, violence, etc.

Gaming:

• X-box, Playstation, Nintendo, PC games, online games
• Genres of games, gaming community, news
• Game streaming, game rooms
• Gaming tournaments

Family:

• Starting a family, wedding, couple advice
• Pregnancy, labour, rising a baby, siblings
• Kid education, nutrilon, clothes
• Parenting, maternity, relationships
• Vacation, trips, entertainment, special moments

Home / Decor:

• Furniture, interior, home crafts, appliances, etc.
• Overhaul, repair, utilities, accessories, etc.
• Interior design, planning, living room ideas, etc.
• Decoration concepts and ideas, decor on a budget
• Bedroom decorations

I would also suggest using Google Trends beforehand to research blog ideas and to see if there’s any public interest in it. Another vital aspect is knowing your target audience and here is a practical case. In the Travel and Tourism segment, one would find out two main traveling categories of people: generation Z (18-24 years) and millenials (24-40 years). 

Based on that, many brands and bloggers rely on the second group, as adults take their time to study a subject to make deliberate and well-informed purchases. Other considerations in regards to audience and content are age, gender, education, location, religion, income.

Also, remember to be of practical use for followers. So, for the same tourism niche it would be smart to add photos, videos, maps, routes, prices, etc. to be of real use to readers and to raise their interest in points you are trying to make. Visuals, numbers, links, comparisons combined with text in a balanced ratio. Make it an original and engaging site to learn new things, and  readers will appreciate your efforts.

Types of blogs / blog posts

In this part we present the most common blog posts types. Think of your theme and then see what type you would like to produce, and probably you’ll come up with several good blog ideas right away. 

• Tutorials / Guides – help people do things right, explain step-by-step, reveal life hacks, etc.
• Reviews – describe, test, make a detailed analysis of things and places, as all of us like to read about services or products before buying it.
• Tops / Bests – selections and reviews of best products and services, shortlists that are informative to customers. Time is money, so why don’t we save it?
• Comparisons – reviews of similar products comparing features, prices, specifics. Fair comparison (A vs B) provides insights into things without buying.
• Affordable alternatives – there are many products that cost less, but in terms of functionality aren’t worse. Followers appreciate that.
• Interviews – one of the most engaging formats, especially in video and audio formats.
• Guest posts – write for other popular blogs that may raise your profile, or invite interesting persons to bring guest posts to your media.
• DIY – tips on do-it-yourself for home decor, gifts, crafts, art, music, and other endless topics. Creativity is the key element.
• FAQs – answer the most common questions on a given topic, product, service, activity, etc., help people figure out answers to popular inquiries.
• What’s trending – provides readers with new information on products, technology, etc.
• Common issues / How not to / Troubleshooting – when facing problems with things, devices, personal issues, etc., we seek tips online, google it, check YouTube and forums.
• Quizzes – games are one of the best ways to learn new information, many people like solving quizzes, quests and puzzles.

Blog ideas: Examples by category, topic, theme

Now, a few concrete examples of blog post ideas.

Social Media – Planning

1. How to schedule post publication?
2. Top 10 tips to automate Instagram posts
3. Must have this app if you are into Instagram

Finance – Trading

1. Best stock trading platforms
2. Popular social trading platforms
3. Popular Forex indicators for profitable trading

Family – Wedding

1. How to plan a perfect wedding?
2. Wedding decoration trends in 2021
3. Top 10 places for outdoor ceremonies in New York

IT / Tech – Software

1. Software trends for 2021 
2. Best software for video conversion
3. Event management software

Health / Beauty – Cosmetics

1. New lipstick collection to check out
2. How to choose a makeup primer for your skin
3. Top makeup cosmetics tips for 2021

Education / Career – Choice of profession

1. How to prepare for a job interview
2. Professions to avoid in 2021
3. How to select the right trade?

Tourism – Travel food

1. Top food applications for iOS and Android
2. Best places to eat while travelling
3. What products will last on a road trip?

Home / Decor – Appliances

1. Smart kitchen: Best options for fair pricing
2. Built-in kitchen appliances with designs and ideas
3. Which coffee machine is best? Comparison with photos and details.

Online Marketing – SEO

1. What is SEO and how it works?
2. 10 stages of SEO promotion
3. Interview with a SEO expert: Tips and insights

Hobbies – Photography

1. Budget cameras that are actually good
2. Best action cameras
3. Professional photography on modern smartphones

In terms of blog post size, it depends on a topic, that is guides, tutorials, reviews require a larger content as well as more details – images, videos, tables, etc. Although, shorter posts can contain equally important information – as updates or news. It is fast to read or view and can be as useful as long form.

Try to create your own style / tone, formal or informal, that people will like and recognize. Author’s opinion and views have to be objective and reliable, yet it can be a little bit sarcastic, controversial, etc.  

Summary

Why do people blog? Why do people decide to share their thoughts and experiences? Some like to share and express themselves, others want to build a community and find like-minded audiences, while a large portion of bloggers aim at earning money, building up brands, promoting their products. 

Blogging is a powerful way to share information and to develop your profile or brand. With a proper approach and useful information, one can become more popular with every new post. There may be hundreds of blog ideas as the world keeps turning. Overall, you can’t go wrong with the following tips: select topics sensibly, research, find data that supports your view, make it useful but simple, proofread and edit. For more tips visit How to start a blog, and How to monetize blogging.

Read next: How to start a podcast.