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10 free video converters for Windows and Mac

Once in a while we all find ourselves unable to open a video file of certain format. This is where a video converter software can be handy. Whether you need an AVI to MP4, FLV to MOV, etc., such programs, designed specifically to convert one video format into another (or even into audio format), are abundant. To help you out, we’ve selected 10 best free video converters, and tested them in action.

It is pretty easy task to convert video files with these programs. You just open/upload your video, select the output format, name it, and click Convert button. For our test we seeks out free video converter, no matter what form it comes in – a trial, a shareware, or a totally free versions. Trials, of course, are a bummer, limiting either a timeline to use a converter, or a video length.   

We didn’t want to publish yet another “5 best tools” article with all the same information, so we cut lengthy vendor descriptions. Instead, we want to give you the analysis and comparison, based on our test runs. Only basic essential data. So, here is a first round-up.

License Platforms Languages Installer Disk space Video presets Effects
Freemake Free, watermark Windows 18 38 Mb 90 Mb 20 n/a
Xilisoft Trial, 3 min.limit Windows, MacOS 9 37 Mb 124 Mb 60 14
Wondershare Trial Windows, MacOS 9 106 Mb 321 Mb 32 18
Hamster Free Windows 32 6.5 Mb 17 Mb 6 n/a
Format Factory Free Windows 64 64 Mb 144 Mb 55 n/a
Any Video Converter Trial, 3 min.limit Windows 26 47 Mb 148 Mb 32 3
Free HD Trial, 3 min.limit Windows 1 76 Mb 212 Mb 21 n/a
Wise Trial, 30 min.limit Windows 38 16 Mb 50 Mb 3 1
Total Video Converter 15-day trial Windows, MacOS 10 15 Mb 52 Mb 24 15
Movavi 7-day trial, watermark Windows, MacOS 15 33 Mb 273 Mb 22 11

As you may see, our top-10 free video converters include: Freemake Video Converter, Xilisoft Video Converter Ultimate, Wondershare Video Converter Ultimate, Hamster Free Video Converter, Format Factory, Any Video Converter Ultimate, Free HD Video Converter Factory, Wise Video Converter, Total Video Converter and Movavi Video Converter.

Best free video converters

Below, you’ll get a feeling and basic facts, pros and cons to each program. Most of them are video converters for Windows, but there are few that work on MacOS too. To compare performance of these free video converters we’ve conducted the following tests: 1) conversion speed – 30 seconds file MP4 to AVI, 2) compression size – 3 minutes file MP4 to FLV, 3) GIF speed – 1 minute file  AVI to GIF, 4) speed of extracting audio – 3 minutes file MP4 to MP3, 4) speed of merging – AVI+WMV to MP4. Find the results in a table at the end of article.

A word regarding file formats. While the most popular video formats are AVI, WMV, MOV, MP4, MKV and AVCHD, these 10 media converters support much more formats out there. Not to repeat each time, all of ten video converters support the following input file formats: AVI, MOV, MP4, MPEG, MKV, WMV, 3GP, SWF, FLV, DiVX. Similarly, all support such output file formats: AVI, MOV, MP4, MPEG, MKV, WMV, 3GP, SWF, FLV, DiVX, MP3, WAV, M4V, WEBM, M2TS, WMV, 3GP, 3G2, OGV, M4A, FLAC, GIF.

Let’s cut through the chase.

1. Freemake Video Converter

best free video converters

Freemake converter is free and supports 63 video formats, plus various audio and image formats. It can download videos from YouTube, Facebook, Vimeo, etc., and even extract audio from it. It can edit and trim videos before converting. Works on all Windows, has 18 menu languages, 20 video presets. Note: Freemake puts a watermark on output videos.

  • Pros:
  • Quick preset selection menu
  • Internet services integration
  • Working with DVD videos
  • Cons:
  • Low conversion speed
  • Watermark on videos

Gold Pack: $9 – $19, depending on duration, removes logo, unlocks Premium features (subtitles editor, HD video support, etc.).

2. Xilisoft Video Converter Ultimate

video converter software

This video converter is free to try as trial, though you get 3-minute limit. On the plus side, it supports MacOS along with Windows OS. It also has 60 presets – the highest number of all paid video converter tools, as well as  a built-in video player for previews. More features if you purchase a subscription: adding subtitles, merge several files into one, clip/trim/edit options, HD encoding/decoding.

  • Pros:
  • Instant output size calculation
  • 3D conversion
  • Good PC resources load
  • Cons:
  • Saving only in preset sizes
  • 3-minutes video length limit
  • Frequent license reminders

Pro/Premium: $42. License offers: No time limit for conversions.

3. Wondershare Video Converter Ultimate

video converter to mp4

Convert, edit, download from URL, transfer, burn DVD and other options indicate we have no ordinary converter here. Nevertheless, it’s a fine free video converter for all possible formats, and also for both Windows and Mac. Wondershare features certain VR devices, 4K video formats, as well as rare audio formats like ACC, OGG, AC3, M4R, AIFF, APE. Additionally, specific devices like Apple TV, Xbox, iPad, PSP, Insta360.

  • Pros:
  • Scheduler available
  • Built-in media server
  • Support of numerous devices
  • Cons:
  • Video length limit
  • Editing not available in free
  • Limited conversion speed

Pro/Premium: $50. License offers: Download and record video from sites, GIF convertor, no files length limit, metadata editor.

4. Hamster Free Video Converter

video converter programs, flv to avi

If you’re looking for a universal video converter for Windows 10, or Windows 7 or 8, that is easy to use, Hamster free video converter is worth checking out. It has a preview player, supports DivX codecs, and converts any video format for over 200 devices, e.g. iPad, PS3, Blackberry, xBox, Zune, iRiver, etc. It’s totally free, without limitations, here’s a brief Vimeo tutorial.

  • Pros:
  • Little space on hard drive
  • No ads
  • Free software
  • Cons:
  • No scheduler
  • Few file formats supported
  • No progress display

Pro/Premium: $0 / free / full functionality available.

5. Format Factory

best video converter for windows 10

Another multifunctional media converter, that one can also use as a video converter to MP4, among other things. Process is simple: select the desired video format, upload a file, convert. Use advanced options to edit audio, aspect ratio, bitrate, size, etc. Note: when installing, pay attention not to get additional programs you might not want. 62 menu languages available.  

  • Pros:
  • Free video converter software
  • Supports popular image formats
  • No ads
  • Cons:
  • No custom size for videos
  • Intensive on PC resources
  • No effects for videos

Pro/Premium: $0 / free / full functionality available.

6. Any Video Converter Ultimate

any video converter, avi to mp4

AVC – Any video converter, is a video converter for Mac and Windows, which is user-friendly and has a simple and functional design. It has lots of presets, including by device type, which is useful if a user also wants to edit a video. Although, be careful with suspicious additional software when installing the converter. Among positives: easy-to-use, batch video conversion, video merging, cropping.

  • Pros:
  • Built-in player
  • A library of mobile presets
  • Converting from URL
  • Cons:
  • Video time limit
  • Ads inside the program
  • Not saving video size

Pro/Premium: $70. License offers: Download and record video from sites, tech support, upgrades, no time limits.

7. Free HD Video Converter Factory

best free video converter, avi to gif

A free converter by WonderFox Soft Inc., that also offers a DVD video converter, a HD video converter, a video/image watermark tool. And especially we’d like to underscore a video to GIF converter. It works on all versions of Windows, supports about 200 formats and has a unique feature – HD (high definition) quality conversion. For more info and tools like MP4 video converter, AVI video converter factory, MPEG video converter, 3GP video converter, go to their website.

  • Pros:
  • No ads
  • Easy presets sorting
  • Affordable license price
  • Cons:
  • Only 1 menu language
  • No video effects
  • Conversion speed limited

Pro/Premium: $20. License offers: HD video support, 50x up speed conversion, free upgrades and tech support.

8. Wise Video Converter

best free video converters, avi to mp3

When you face the rarest formats like AVM, DAT, F4V, MPG, NSV, OGM, RMVB, TS, VOB, etc. Wise Video Converter is a way to go. Not much to say except it’s a plain straightforward converter, that can also extract audio from video files – into MP3, supports bulk conversion. It has a portable version as well, and a separate program worth mentioning – Wise YouTube Downloader.

  • Pros:
  • A portable version
  • Simple and intuitive
  • Built-in video player
  • Cons:
  • Only few presets
  • Time limit in free version
  • No video effects

Pro/Premium: $20. License offers: No time limit, no watermark, integrated player, portable program version, subtitles.

9. Total Video Converter

total video converter, mpeg to mp3

TVC is a powerful converter for Windows and MacOS that goes far beyond than convert from MP4, convert from 3GP, convert from DIVX, etc. Here’s what one can do with it: convert all types of videos from one format to another, convert videos to mobile videos, create a video from photo slideshow, rip DVD to videos, merge several video file and audio files into one video file.

  • Pros:
  • Built-in video player
  • Large library of presets
  • Full functionality in trial
  • Cons:
  • Intensive on PC resources
  • Not saving video size
  • No conversion scheduler

Pro/Premium: $30. License offers: Lifetime license, regular upgrades, tech support.

10. Movavi Video Converter

best free video converters, mp4 to webm

One more free video converter for Mac and Windows systems. It offers 180 media formats, including images and audio; lots of presets for popular devices, like iPhone, iPad, Samsung Galaxy. But the basic workflow it conventional: drag and drop your files, select the output and click the Convert button. Movavi VC Premium provides features to stabilize a video, to rotate, to insert a watermark, or even adjust the volume levels.

  • Pros:
  • Support for images/audio
  • Affordable license price
  • No ads
  • Cons:
  • Video editor blocked in trial
  • Video length limit
  • Free version with a watermark

Pro/Premium: $14. License offers: No limits for video, video editor, tech support.

Performance tests

And a cherry on top of it all – performance comparison. We conducted 5 basic tests on conversion speed (MP4 to AVI), compression size (MP4 to FLV), conversion to GIF, extracting audio, and file merging. See details in the table.

30s MP4 to AVI
3m MP4 to FLV
1m AVI to GIF
Extract audio,
3m MP4 to MP3
Freemake 02:52 17 Mb n/a n/a 03:02
Xilisoft 00:38 7.88 Mb 00:09 00:18 02:19
Wondershare 00:57 1/3 file length limit n/a 1/3 file length limit 1/3 file length limit
Hamster 03:02 n/a n/a 00:09 03:04
Format Factory 01:09 8,89 Mb 00:50 00:06 00:22
Any Video Converter 00:12 12,6 Mb 00:29 00:14 00:20
Free HD 00:34 n/a n/a 00:14 n/a
Wise 01:10 13,9 Mb n/a n/a n/a
Total Video Converter 02:53 10,6 Mb 00:17 00:06 n/a
Movavi 01:04 1/2 file length limit 00:31 1/2 file length limit 00:41

Download the extended full report from Github.

Finally, a couple of general summaries in relation to best free video converters:

  • Hamster and FormatFactory are totally free forever to use
  • Any Video Converter and Free HD factory demonstrated the fastest conversion performance
  • Movavi, Xilisoft and Wondershare have great extra functionality, as media converters
  • Total Video Converter, Movavi, Xilisoft and Wondershare have MacOS versions
  • Any Video Converter and FormatFactory offer the widest range of presets

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