Lucid Reality Labs

Founded in Ukraine, one of Europe’s leading technology development centers, Lucid Reality Labs has established itself on the international AR, VR, MR and AI market in just four years of operating. Today Lucid Reality Labs has offices in the US, Singapore, and Qatar and collaborates with world-known brands as its clients and partners. Specializing in AR and VR, the team creates innovative solutions that shape businesses’ future, helping them digitalize and go hand in hand with latest technological developments.

Lucid Reality Labs' rapid growth is driven by the team's obsession with technology, innovation, and skill advancement. The team creates digital AR, VR, MR & AI experiences for various industries, satisfying all customer needs.

Key facts about Lucid Reality Labs 

Lucid Reality Labs creates Intelligent Software that drives digital innovations and helps businesses fulfill their strategic needs by creating immersive solutions that merge digital and physical worlds. Lucid Reality Labs team is thrilled to take on new challenging projects and bring them to life.

The Lucid Reality Labs team has extensive experience integrating technologies of the future into various industries, improving operations and processes, enchanting security and communication. Lucid Reality Labs has created solutions for healthcare, finance & banking, education, retail, engineering, entertainment, multimedia, e-commerce, real estate, and other prominent industries.

Services provided by Lucid Reality Labs

1. AI-Powered Robotics Solution

Lucid Reality Labs combined AI and Computer Vision technology to create "intelligence" for robotic systems. Lucid Reality Labs’ AI-powered robotic solutions help machines learn and perform required tasks autonomously, without human interaction and control.

For AI and their robotic solutions, Lucid Reality Labs uses Franka Emika Panda hardware and iOS / Arduino / Azure Kinect based depth sensing. The team works with the following SDKs and frameworks to implement its AI-powered robotics solutions:

1. Robotic arm manipulation and movement;
2. Spatial navigation in Cartesian and Euclidean space;
3. IK based movements for a robotic arm;
4. Own SDK for Franka Emika Panda in the Unity Asset Store.

1. Immersive AR-based Social Media Solutions

 The team creates AR solutions that engage the audience through gamification and provide brand visibility and awareness. Lucid Reality Labs develops AR filters and games for social media and has a number of immersive social media AR solutions in their portfolio.. 

1. AR/VR for Training & Education

Lucid Reality Labs develops AR and VR based projects that enhance learning through gamified experiences, where users can improve and gain new skills in a safe and controlled environment.

The team used VR technology to create an aerospace VR maintenance simulation for a set of VR devices. The company developed a 1-to-1 virtual simulation of the hangar operation space, based on 360° videos and 3D recreation of equipment of the entire facility.

1. AR/VR for E-Commerce

The company also creates solutions that help users experience, evaluate, and predict the use of products or services. AR and VR based applications increase conversions and help with the decision-making process. AR-based apps can bring many benefits to the end users, from allowing them to see how furniture would look like in their living room to using try-on before buying make-up products.

1. Web-Based AR/VR

Lucid Reality Labs develops web-based AR and VR projects that allow users to take advantage of augmented and virtual reality without downloading a separate app. 

Lucid Reality Labs developed an augmented web-based AR makeup Try-On application for Mirror Mirror Love. The project required the implementation of AR real-time face augmentation technology, as well as Big Data, AI, and CV technologies. The application involved using adaptive facial landmark technology and the integration of the CIEDE2000 color distance formula.

To create cutting-edge augmented reality solutions, Lucid Reality Labs uses the next tech kit:

1. Hardware:
2. iOS and Android smartphones and tablets;
3. Wearable AR glasses (Vuzix Blade, Nreal);
4. Lidar scanners.
5. SDKs and frameworks:
6. 3D object scanning and photogrammetry;
7. Image, Object, Point cloud targets;
8. Green Screen-based AR;
9. Full-body motion and facial emotion recording;
10. AR facial features correction.

To meet customers’ needs for virtual reality solutions, Lucid Reality Labs utilizes:

1. Hardware: 
2. HTC Vive Pro/Eye/Cosmos/Focus;
3. Oculus Rift S/Quest/Go;
4. VR consoles - Sony Playstation;
5. iOS and Android smartphones;
6. Tobii Eye-tracking for VR;
7. Haptic gloves - Noitom, Manus;
8. Perception Neuron full-body motion capture system.
9. SDKs and frameworks: 
10. VR Hands tracking;
11. Collaboration across VR/AR/MR devices;
12. PBR and Photogrammetry;
13. Real-time animations and voice transfer;
14. Real-time multiplayer.

AR and VR solutions unite in mixed reality-based projects for which Lucid Reality Labs apply:

1. Hardware:
2. HoloLens 1 & 2;
3. Magic Leap;
4. Nreal;
5. Oculus Quest see-through;
6. HypeBox - MR screens.
7. SDKs and frameworks: 
8. Collaboration across VR/AR/MR devices;
9. Spatial coordinate systems sync;
10. Realtime people augmentation;
11. Location-based triggers;
12. Hand tracking recording;
13. Machinery monitoring and control;
14. Virtual beings.

Lucid Reality Labs' approach consists of six steps that form the company's workflow. Each of the stages are fundamentally significant for the project's final result: 

1. Discovery Stage

The team dives deep into the client's business and processes, to ensure that the finished product matches the client's expectations and needs. The team prepares detailed project specifications, requirements, budget design and roll-out stages.

2. Design Stage

To provide a qualitative outcome, Lucid Reality Labs develops the project’s visual concept through modeling and design. At this stage, accuracy, attention to detail, target audience's needs, and client's vision of the brand are essential for crafting the best solutions. Lucid Reality Labs delivers projects that go hand in hand with latest technological developments and brand identities.

3. Development Stage

Lucid Reality Labs provides a complete, efficient output, ready to be deployed into the selected devices. At this stage, the development team implements the necessary functionality ensuring quality control and use of cutting-edge technology.

4. Quality Assurance

A dedicated team tracks each stage of the software development process. The Lucid Reality Labs tests, identifies and resolves issues to prevent defects and bugs. The quality assurance process ensures flawless performance and the required level of product quality.

5. Deployment Stage

At this stage, Lucid Reality Labs' team deploys solutions into the dedicated hardware. All device connections happen under the team’s guidance and with assistance, the team oversees the process from beginning till end.

6. Post-Production Support

Lucid Reality Labs takes care of the project even after the implementation has been complete. The team tracks, analyzes and estimates the post-launch product performance - identifying and addressing issues, gathering data and insights for further improvement.

Case studies

VR Hysteroscopy Multiplayer Simulation

Lucid Reality Labs created a completely immersive VR simulator that replaced the traditional large-scale electronic PC based simulator. This solution was required to be suitable for any exhibition or conference, demonstrating the hysteroscopy procedure with maximum realism. 

The VR solution’s essence lies in the “7 degrees of freedom” 1-to-1 visual and tactile model of seven moving parts of the hysteroscopy equipment which is managed by the doctor during the procedure. Lucid Reality Labs solution provided fast data transfer and update, an improved demonstration system, an authentic hands-on fully immersive experience.

WeARlive Theatrical Performance App

As a technology partner of Technodramatists, Lucid Reality Labs created a customizable management platform that allows users to control live theatrical face sync performances with a mix of real actors. 

The immersive AR app combines real and virtual backgrounds, allowing actors to control the animation and impersonate virtual characters, enabling to stream actor's facial features and emotions onto the avatar and manage theatrical processes - rotation and change between scenes, cameras, angles, and lighting selections.

Web-Based AR Makeup Try-On

Lucid Reality Labs created a fully custom-made makeup try-on solution for MirrorMirrorLove. The goal was to create a solution which enables users to try a complete look with multiple beauty products at once. The team used Big Data, AI, CV, and web AR real-time face augmentation technology to create this entirely new experience. AR technology allows to detect and recognize the exact makeup tones, and is compatible with the Perfect Corp try-on solution.

A mixture of AI and Big Data allows this solution to recommend beauty products based on the user’s demographics, geographical location, complexion, face shape, personal preferences, and prior buying history. The user can upload a picture of a makeup look (of a celebrity or their own) which the AR solution would analyze and match with a palette of over 10000 shades to identify products used with maximum precision.

Are you looking for a company that can bring your AR, VR, MR and AI ideas to life? Contact Lucid Reality Labs - their team knows how to create the future today.