You do not require coding skills to visualize data. For instance, Microsoft Excel is a tool you can use to visualize Sankey diagrams without writing a single line of code. Another example is when you are analyzing Likert scale data.

You only need add-on software for visualizing. If you need help in analyzing the Likert scale data, that's why we have this review. We will look at the interactive analysis of Likert scale data without using any coding. So, let's get started.

What is the Likert scale?

How often do you come across surveys? It could be in your institution, after shopping, or service delivery. A Likert scale has questions that check how someone agrees or disagrees with something.

Likert scale questions are closed-ended. It means that you have several options to make a selection. You can visually represent the information on a pie chart or bar chart.

Most of the questions on a Likert scale have from 4 to 7 questions. Have you answered a survey with the following options - agree, disagree, strongly agree, strongly disagree, and undecided? Now, this is an example of a Likert scale.

It measures the quality, importance, frequency, satisfaction, or agreement after buying a product or service delivery. If you want to collect an opinion or measure a behavior, you can use a Likert scale.

Interactive analysis of Likert scale data

You do not need to learn coding to visualize data. In fact, with tools like Excel and Google sheets, you do not need to study coding. Before we get started, you can find many Likert scale examples on the internet but we'll look at the most popular example first. Your organization is offering free training courses on digital marketing.

After completing the course, you're expected to give your feedback through a survey. The options to select from are satisfied, very satisfied, somehow satisfied, not satisfied, and dissatisfied.

As the data analyst, how do you present the feedback? The best method is through a visual format. You can choose to represent the data in a flowchart, Sankey diagram, or pie chart.

Visualizing Likert scale data in Excel:

  1. Open Microsoft Excel from your computer.
  2. Click on Insert, then select Apps for office. Click on See all to make a selection.
  3. A visualization tool you can use for Likert scale data is SAP HANA or ChartExpo.
  4. Once you've selected an add-in tool, click on Insert. For this guide, we'll use the ChartExpo add-in.
  5. Create your login credentials and sign in.
  6. Click on Create chart from ChartExpo.
  7. Click on the Survey option to expand the list. Next, select the Likert scale.

There are multiple ways you can represent Likert data. For instance, you can use grouped bar charts for visualization. The disadvantage of Microsoft Excel is that you only have access to the data from your computer. What if you want to view the data remotely? Now, this is where we use Google Sheets. You have access to your data from anywhere.

Visualizing data in Google Sheets

To get started, open Google Sheets on your browser. Paste the data you collected from the Likert questions. Similar to Excel, you'll need to install the ChartExpo add-on.

Click on Create chart, then Survey charts. Select the sheet name, column name, and metric, then select Create chart. Your visualized Likert scale data will display on the worksheet for you to explore data and make the necessary changes.

Google Sheets and Excel do not require you to have coding skills for visualization. You can select the visualization formats that work best for you.

FAQ

How do you represent Likert scale data?

Likert scale data is not the easiest to represent. However, you can use no coding tools like Excel and Google sheet to represent the Likert responses. The various ways to visualize the data are using stacked bars, diverging bars, and multiple bars.

What are the benefits of using Likert scale data?

Likert scale data is applicable everywhere. It helps organizations to understand how their customers feel about their products and services. The questions have multiple choices, ranging from 5 to 7.

What does interactive data analysis mean?

Interactive analysis makes it easy for data analysts to examine data. It allows you to explore data by manipulating it based on your preference.

What is Likert scale data?

The Likert scale measures the feelings, responses, and behavior of the respondents. It is used on surveys to understand how customers feel about a product or service.

What are the examples of Likert scale questions?

Likert scale questions are different. They are used to check customer satisfaction, frequency, behavior, etc. Example of the Likert scale is good, bad, excellent, very bad, and very good.