Big Drop Inc: Reimagining digital experiences since 2013
Big drop - is a full-service premier digital agency with capabilities across web design and development, marketing and branding. Was founded in 2012 by Garry Kanfer.
The company has 3 offices in USA (HQ in New York, Miami, Los Angeles), and 2 in Europe (Kharkiv & Odesa).
Key facts about Big Drop
|Service lines||Branding, Digital Strategy, Digital Marketing, Support+Hosting, Web Design, Application Development, E-Commerce, Websites Development|
|Avg.hourly rate||$150 - $199 / hr|
|Location||New York, USA|
There are more than 100 skilled professionals in their staff. The team includes photographers, artists, designers, programmers, marketers, and strategists. Who, thanks to the teamwork, create high-quality solutions in the areas of: e-commerce, web development, mobile application development, web design, and marketing.
The company serves businesses of any size, and their experience includes collaboration with startups as well as with the top 500 companies. Such an approach also applies to the scope of work, the team can create either a completely new and comprehensive solution or simply help to refresh an existing one.
Their works have repeatedly received awards, including 20 from CSSDesignAwards, 12 from Awwwards, and 2 awards from FVA Multimedia Research.
They create solutions and have experienced in many industries, such as:
SaaS, Finance / Financial Services, Professional Services, Consumer Packaged Goods (CPG), Fashion / Retail, Technology, Education, Entertainment, Construction / Real Estate, Hospitality / Tourism, Media / Communication, Law / Legal Services, and others.
WordPress is its predominant tool in website and blog development. WooCommerce and Magento - main eCommerce platforms.
What the company can offer
Big Drop believes that a website is a natural extension of your brand history that sets the tone for your online presence. Great web design breaks the boundaries of static layout and allows a user to admire the digital brand atmosphere. It is impossible to create such construction from scratch.
In his creative process, he hides the many hours of painstaking work of a large design team. They study your industry and your brand aesthetics to create the perfect solution. Big Drop actively engages the client and his team to work together, this approach ensures that your new site is one that truly represents you and your business and that it meets all your needs. They will create a convenient UX / UI for you and your users and will make your site accessible on any device through the use of adaptive layout practices in the development process.
In general, the company adheres to a creative and flexible approach to development that is focused on the needs of the company and users.
Developing a solution for your business is an important part of your marketing and business strategy. When choosing a developer for your solution, you are looking for someone you can trust. To make sure that all needs and key requirements are met and developed to the highest quality. BigDrop is ready to assure you that regardless of your company type, product or customers, they will easily create the solution you need.
They provide comprehensive website development services, e-commerce solutions, and mobile application development. Website development may include the creation of architecture, design, implementation of functionality and its optimization. As for e-commerce solutions, BigDrop offers you to choose the platform you need to meet your needs. For example, WooCommerce, Magento, Shopify.
You can also create applications for your websites and business solutions. The mobile development team will create Web, iOS, Android, or hybrid solutions for you. That will allow your business to always stay mobile.
In a world where brands are vying for our attention every day, it's important to develop the right brand strategy to help you find your audience and reach your goals.
In the case of BigDrop, this process includes seminars and brand positioning exercises to help you identify and understand who you are. This allows you to discover the core values of the brand and understand how to properly position it in the market, to maximize interaction with the target audience.
The next step is to establish your visual identity. The formulation of the main message it carries, defining the archetype of the brand and creating its personality. BigDrop offers its clients services in the development of names, logos, taglines, and slogans. Using them as tools that will engage the end-user, capturing the overall essence of the brand and highlighting its capabilities and benefits.
That in the aggregate will be the basis for developing your new brand strategy. Which will allow you to distinguish your brand from others, highlight its benefits and connect it to those who are most interested in it.
- Digital Strategy & Marketing
A multifaceted strategy requires diverse approaches to achieve the best results. This is why Big Drop supports an approach that uses cross-disciplinary teams. Design, marketing, and technology experts come together to create something truly effective and promising.
They develop a personal digital strategy that delivers lasting results. The process of its creation is based on deep analysis. Big Drop strategies are focused on clearly defined goals and results that will help your brand move forward. They may also analyze your competitors or the market as a whole.
There is another important component to success - a comprehensive digital marketing strategy. This allows you to find, engage and transform your target audience for real-time profit. The marketing department develops a strategy based on 4 principles:
the Right message to the Right people on the Right platform and at the Right time.
That is why the company offers its services in the field of content marketing, email marketing and, of course, social media marketing. Besides, considerable attention is paid to work with search engines, such as search engine optimization and search engine marketing.
An alliance of both marketing and digital strategies is a powerful driver for achieving your business goals.
- Hosting & Support
Big Drop provides web hosting services that guarantee your site visitors quick and uninterrupted access, and most importantly hassle-free user experience.
A 24/7 web site technical support service is also available. Big Drop provides a resource for solving any technical issues you may have. The service can be ordered under one of the tariff plans. It also includes preventative tools such as monitoring, backing up, malware scanning, and active protection against hacking.
Are these guys really good? Let's look at examples of their work, namely with large-scale projects, because the more difficult the tasks you completed, the easier it is to solve simple ones.
An example of a really difficult task can be the development of a complex solution for Hand & Stone franchise SPAs. They used the outdated Millennium POS in each of their 300+ establishments to manage client bookings, loyalty programs, and therapists' work schedules. An outdated solution did not allow you to book an appointment on mobile devices and in the most modern desktop browsers. Also, the site itself did not have an adaptive layout and was extremely unfriendly to mobile devices.
The amount of work was impressive.
Detailed studies were carried out, based on which a new adaptive design was created. And the UX team has developed a completely new, intuitive information architecture for the platform. The user role system has been optimized, new information sections have been added, and navigation has been improved.
Additionally, to build this system developers had to work with a 3rd party point-of-sale SDK with very limited documentation and they were the first who successfully integrated these POS vendors SDK into a full-fledged online booking platform.
Sometimes the difficulty of the job lies not in its quantity but in the absence of experience. This happens quite often, regardless of the level of the company, it sooner or later face a problem that it can not solve on its own. After realizing the incompetence, the company hires qualified professionals such as Big Drop. The main thing is not to delay the decision, because time costs money. An example of such situation we can see in the case study concerning Miro Consulting company.
Miro Consulting specializes in auditing Oracle, Microsoft, IBM, and Adobe software, contracting, signing, and managing business licenses.
They tried to attract and convert business clients to their landing pages. And also identify how potential customers get to their site. However, they mismanaged their AdWords account and overpaid for completing the form.
After analyzing the situation, Big Drop found that the solution consisted of 4 key tasks:
- Increase conversion rate
- Decrease the cost of each conversion
- Increase conversion rate per click
- Attract new customers for the enterprise
Based on the analysis, a clear plan of action was developed.
The first step in restructuring Miro account was to reorganize and group your campaign structure by relevance and keywords. This is the best way to optimize your campaigns. The second step was to properly set up conversion tracking and analysis to determine the number of clients and the algorithm for their actions before converting.
Finally, Big Drop focused on improving quality and value for a potential customer by implementing a bid strategy. Working with their dedicated Google reps, they have developed and optimized a bidding strategy that maximized the potential for conversion. Besides, the Ad Rank was improved by raising its Quality Scores with a bid strategy.
The optimization result was noticeable in less than 90 days:
- Cost per Lead became more efficient 75%
- 191% increase in conversion Rate
- 2000% ROI increase
The last case shows us the importance of properly organized technical support for high load services. Especially in cases when someone's life depends on the availability of this website.
The regional insurance company Federated National (FedNat) had problems with scalability and redundancy. They were looking for solutions to manage their growing companies. This decision was made to guarantee the ability to respond to the ever-increasing number of natural disasters. In particular, they were concerned about the reliability of their website during a particularly difficult hurricane season.
Assessing the situation, the Big Drop team realized that the client will need round-the-clock monitoring and maintenance during these peak periods. To ensure that the website never went down, all necessary steps were taken. Zero downtime was taken as standard.
When Hurricane Matthew was approaching Florida in the fall of 2016, FedNat was nervous that the server would not be able to handle the traffic to follow to their flood insurance pages. Since it was not possible to accurately predict the amount of traffic, a preventive strategy was chosen, focused on the maximum load level.
A system of an additional allocation of servers was organized, which allowed providing 100% uptime. The monitoring showed the absence of critical points that would require the intervention of technicians. The created solution successfully coped with the task and was implemented continuously.
Big Drop has proven themselves as experts, and FedNat has repeatedly referred to them.
Who knows how many people managed to avoid financial troubles with timely insurance?