In the world of technology and IT trends the augmented reality is on everyone’s lips. And though AR may only start to penetrate our lives, but surely it is here to stay, that at least is obvious. This technology is changing the whole consumer experience, and therefore present various opportunities for businesses. In our case, augmented reality in sports industry brings vital and positive changes to fans and audience, training skills and marketing.
AR in professional sport
AR & VR – these two futuristic technologies are already here and, like any good invention, have a positive impact on people’s lives. Talking about the AR in the sports industry, you’ll see how naturally and gradually it has been entering sportsmen’s routine and sport competitions. Augmented reality in sports is capable to improve the skills of athletes, reduce the risk of failures and injuries, as well as enhance the viewing experiences for the fans.
AR during the tournaments
You can apply augmented reality to different sports competitions to secure the more fair game. Already, we were able to watch the work of the Hawk-Eye system in action for several years now. The technology provides a three-dimensional representation of the ball’s trajectory and is used in cricket, tennis, Gaelic football, badminton, hurling, Rugby Union, association football and volleyball.
Probably, during the next years, and especially during Olympic Games in Tokyo 2020, we will witness even more AR implications into the competition. Both watching sports events streaming online and being present on the stadium have its advantages and disadvantages.
But the most important pros of watching online or on TV is that you are getting more detailed information. For instance, when you are sitting too far away from the field, it can be challenging to see every team player. But with the smart glasses or a marker-based AR app, you can avoid this issue.
Hire AR/VR dedicated team or dedicated developer for your project
AR in practicing
Sportsmen, sports teams and their trainers are always looking the way to get better results and to ensure the win. New technologies are a big bonus for professional athletes to improve their techniques and estimate the pros and cons of the practice.